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Fisher-Price Infant
Play Kits

Specially curated sets of toys, and play tip booklets that help enrich playtime through baby's developmental milestones as they grow from Newborns to Toddlers.

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Packaging Graphic Design

The Infant Play Kits packaging was designed to have an elevated, premium look, yet still be recognizable as Fisher-Price and be able to sit on shelf along side the core product line. This was achieved by reimagining the existing brand elements, color palette, and typical packaging structure.

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Photography Art Direction

Capturing high quality product and lifestyle assets for use on packaging, brochures, ecommerce and marketing materials for all 5 of the play kits.

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AMERICAN PACKAGE DESIGN AWARD RECIPIENT

It was an honor to have my work recognized by Graphic Design USA in the 2022 American Package Design Awards in the Toys & Games Category. 

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